By now many of you have seen or heard about the provocative Calvin Klein billboard that is in New York. The one with 3 boys and 1 girl (all appear to be late teens, maybe early 20's)...engaging in...well...PDA. PDA=Public Display of Affection. No, I will not be posting the picture here.
In this case it is PDA gone way-over-board.
Yes, most of us over 40 remember the Brooke Shields commercial of yesteryear when she says "You want to know what comes between me and my Calvins? Nothing." It was cutting edge cute at the time. Today it would be quite tame.
There is particular outrage amongst Mothers...both those who see it in person, and those of us on the Internet. In this world of trying to protect our children, especially our daughters, we are disgusted by this "promotion" of sex...add to that the connotation of sex with multiple partners.
So what can we do about it?
First off...if your kids have seen the billboard in any way, talk to them about it. Hopefully they will find it as inappropriate as you do. Keep in mind the age of your child when getting into detail. The younger they are, the more general you should be.
Second...call Calvin Klein. That's right...tell them how you really feel. 1-866-513-0513
Third...stop buying Calvin Klein. I've now heard of Father's Day gifts being returned, because they were a Calvin Klein branded item. I've also heard others say they are no longer buying CK items at all.
Fourth...let's ask ourselves why our society is driven to think that this kind of advertising is OK, and why do advertisers think this is what we want to see to entice us to buy their brand?
And finally...let's hope our children grow up and change the face of this kind of advertising for future generations.
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Im not really for bigger government, but I dont want this type of advertising coming to where we live. I will be contacting my representatives and see if there is anyway to have certain restrictions on Public Advertising in my State. I feel we need to have a strong enough incentive for companies NOT to advertise this sic stuff by any violators would have to pay fines a million dollars a day that sign is up and all involved in allowing the ad to put up.Some may call that censorship I dont care. These advertisements dont belong in public. If they want to go after people who view this CK can advertise in porn mag NOT where children will view it.
ReplyDeleteJust came across this:
ReplyDeleteWhat One Person Can Do About...
Offensive Billboards
http://www.afa.net/activism/wopcd_billboards.asp